Archive for March 2024

Every four years, an extra day sneaks onto February’s calendar, throwing us off with a bonus 24 hours. In some cultures, Leap Year Day is a day when women can propose marriage to a man. Taking that next-level leap in a relationship can be intimidating! (Cue sweaty hands and stuttering words!) To celebrate this light-hearted…

AI is a mixed bag of usefulness and crutches. “AI is a mixed bag of usefulness and crutches. Regardless of your feelings, technology is here to stay. I try to keep an open mind about how it can improve the speed and quality of my work, but I also understand that it has limits and…

As entrepreneurs, we give our all to the success of our business. We dive into the adventure, headfirst, poised for the challenges inevitably around every corner. We thrive on making a difference in our clients’ lives. But at some point, does our work identity become our only identity? Professor Arthur Brooks* at the Harvard Business…

In an age of fleeting attention spans, video content captures audience engagement more effectively than traditional mediums. Video allows brands to convey a narrative with compelling visuals and storytelling, creating a more lasting impact on viewers. Video marketing, in the words of HubSpot, is “one of, if not the, most important marketing trend today and…

When you encounter a problem using a website, often, tech support will suggest that you “clear your cache.” While many of us aren’t tech savvy, we understand basic cleaning principles. Think of it this way: when the garbage is full, it’s time to take it out.    A “cache” is a collection of temporary files…

Do the holidays add piles of disorganized clutter to your space? Many people embrace spring cleaning as a way to clear out winter’s jumble. This can extend beyond the four corners of your room. Can you spruce up your website as well? Much like the care we give to our living spaces, your online platform…