Compass

How Tillamook Creates Loyalty With an Unforgettable Brand Experience What would persuade thousands of people to travel by caravan to a tiny Oregon town to watch cheesemaking? Little Miss Muffet has nothing on the Tillamook Creamery, located in the sleepy town that shares its name. I was shocked by the sheer number of tourists flocking…

Mapping a New Route If you are an ambitious business owner, I know you can picture the summit: growing revenue, loyal customers, a strong reputation, and a company built to last. A JamboJon business growth system helps you find the right route. The marketing landscape is changing quickly. New technology, AI tools, platforms, and promises…

(opens in new tab) When I was in high school, my family decided to go on a vacation to Disney World, and with any trip like that, you think the draw would be the castle or the rides. Not around here, partner; there is this lovely little place called Epcot where you can see firsthand…

Website Images Matter: Licensing, AI, SEO, and Speed Best Practices for Business Owners Images are one of the first things people notice on a website. Before they read your headline, click a button, or scroll through your services, they are already forming an impression based on what they see. The right images can make your…

AI-generated images are becoming part of everyday marketing. Businesses are using them in website graphics, blog posts, email newsletters, social media campaigns, ads, lead magnets, and sales materials. At the same time, AI disclosure laws are beginning to catch up. For business owners, this does not mean every AI-created graphic needs a legal warning label.…

Likely if you are a small business, you should only have one, maybe two offers. In fact, if you are operating with less than $250,000 in revenue, you want to test the market to see what is profitable and what offers fill a need for your target clients, then rinse and repeat to scale. The…

If you are a Utah business and need a website that doesn’t just act like an online brochure but also serves as a lead-generation tool, then read on. This article is for advanced entrepreneurs and growing business leaders who want to harness the power of the internet to increase their revenue and make a bigger…

I’d rather the internet be filled with light and love than malicious malware and nefarious code, but the world doesn’t exist in my desires alone. I don’t believe there is a need to walk in fear, but there is a reason to create a stalwart line of defense to prevent the sometimes catastrophic results of…

As I talk to business owners across the Wasatch Front about website projects, the most common question I hear is:  “How much does a website cost?”  Many of these conversations begin with someone asking for a website design estimate in Utah, hoping to understand what type of investment makes sense for their business. My answer…