Compass

As entrepreneurs, we give our all to the success of our business. We dive into the adventure, headfirst, poised for the challenges inevitably around every corner. We thrive on making a difference in our clients’ lives. But at some point, does our work identity become our only identity? Professor Arthur Brooks* at the Harvard Business…

In an age of fleeting attention spans, video content captures audience engagement more effectively than traditional mediums. Video allows brands to convey a narrative with compelling visuals and storytelling, creating a more lasting impact on viewers. Video marketing, in the words of HubSpot, is “one of, if not the, most important marketing trend today and…

When you encounter a problem using a website, often, tech support will suggest that you “clear your cache.” While many of us aren’t tech savvy, we understand basic cleaning principles. Think of it this way: when the garbage is full, it’s time to take it out.    A “cache” is a collection of temporary files…

Do the holidays add piles of disorganized clutter to your space? Many people embrace spring cleaning as a way to clear out winter’s jumble. This can extend beyond the four corners of your room. Can you spruce up your website as well? Much like the care we give to our living spaces, your online platform…

“The year 2024 … is a time filled with opportunities and challenges we have never seen before.”* According to a marketing trends report by Videnglobe*, in 2024, consumers are “looking beyond just the price tag.” They no longer settle for the best deal. Studies reveal that the majority of consumers would rather invest in high…