Compass

Want to make better business decisions? Start by bringing on an AI copilot.  You grip the wheel of a dusty Land Cruiser, dashboard lit, your sweaty back stuck to the leather seats. Running your company means steering your team through unpredictable terrain. With the wind in your hair, you experience both the rugged peaks of…

Branding. Toss this buzzword around and you’ll flood your basement with all kinds of advice. Everyone says it’s important, but not everyone really knows what it means. So, where do you begin? Pause for a minute. Let’s take a closer look at some of the most common statements about branding. We’ll sort through, keep the…

Summer’s here, and you know what that means – it’s time for backyard projects! I can smell the sawdust already. What’s on your list? Are you putting up a new deck, fixing that leaning fence, or finally building the shed you’ve talked about since last July? All worthy goals. The JamboJon team is here on…

In the military, “I’ve got your six” means, “I’ve got your back. I’ll cover your blind spots, keep you safe, and stand by you – no matter what.” The phrase that started with fighter pilots has since expanded far beyond the battlefield. Loyalty, trust, and watching out for each other are values that don’t just…

Welcome to On-site SEO Boot Camp! If you feel a little lost when other people talk about “Search Engine Optimization (SEO),” don’t worry. You’re not the only one. SEO might seem like high-tech wizardry that only marketing gurus master. But it’s not. So what is SEO? SEO is just a set of rules that helps…

Spring has sprung, and whether you have a green thumb or not, there’s something satisfying about watching something you planted take root and grow. The same goes for your business – especially when it comes to planning events. Every industry, at some point, plans or participates in an event – a conference, a networking forum,…

Think about the most beautiful gardens you’ve ever seen. Precision-clipped hedges. Floral artistry. Intoxicating scents. In each landscape, no single plant dominates the rest. As you wander the winding paths, you pass a mix of perennials, the stalwart, reliable plants that poke through the surface year after year. These are the plants that keep coming…

Welcome to Selection Sunday – where you get to pick your dream marketing team for the 2025 Business Championship! 16 powerhouse marketing strategies have earned their spots in this year’s picks. If you’re just learning the fundamentals of the digital marketing game, these contenders will help you build a strategic plan with real results.  Like…

The “Luck” of Underdogs: Small Business Marketing Strategies Pull out your brackets, my friends, March Madness loves a good upset! Every year, a low-seeded team storms into the NCAA basketball tournament and knocks out a fan favorite. Viewers love an underdog! We chuckle when oddsmakers bleed money as a result of it. But is the…

If I gave you full permission to write your own, updated lyrics to the song, “My Favorite Things,” what random items would you have Julie Andrews belt out? You might not care for “raindrops on roses,” or “brown paper packages tied up with string,” but would Windex or Dr. Pepper make your final cut? At…