JamboJon Newsletter
Make a Splash!
As summer draws to a close, we are soaking up all the water time we can! This issue of The Compass is no different. Put on your wetsuit, my friends, because the information in this edition is designed to make a splash! In our feature article, we’ll talk about the pillars of business and how you can improve them to make a splash in your niche. Our tech tip article will give suggestions for going against the current and riding the wave of responsive website design. I know of no greater client trying to make waves in their industry than Spengler Industries. Read the case study on how their website sets them apart.
The ripple effect of how AI is changing the marketplace continues to grow. Join Sarah Johnson at the Women’s Inspired Network lunch and learn. Is competitiveness good? We’ll look at four lessons entrepreneurs can learn from Olympians. You’ll get to meet Laura Sandberg, copywriter and wordsmith extraordinaire and find ways to prevent your mailing list from leaving you sinking in the water.
For something extra special, we are introducing our Entrepreneur’s Exchange group to connect business owners with each other and help them improve their business practices as well. As you attend orientations and introductions with teachers, we wish all of you a Happy Back to School!!
Warmly,
The JamboJon team
Women’s Inspired Network: Lunch and Learn About AI
Tuesday, August 20, 11:30-1pm, $20, Location TBA
What if you could transform your lunch hour into a productive 30-minute learning session where you walk away with a solid marketing strategy for your business? It’s totally doable!
Use AI to Build a Marketing Blueprint
Bring your laptop, and collaborate with AI to develop an effective and creative marketing plan.
- Understand the three leading factors to creating organic traffic
- Learn to build an AI sandwich
- Marry AI capabilities with your knowledge and expertise
- Craft a customer avatar, marketing plan, plus a twelve-month content strategy including holidays and seasonal promotions.
Soak in the Knowledge of an Experienced Marketing Professional
Sarah Johnson has been in the industry for decades and has been generous with sharing her insights with business leaders. If you could use a little assistance to improve your marketing strategy, just click below to purchase a ticket to attend a memorable lunch-and-learn. We can’t wait to see you there!
Telling Your Brand’s Story
We’ve said it before and we’ll say it again, storytelling makes a brand memorable! Sarah Johnson makes an appearance on the Corner Your Market Podcast with fellow digital marketing professional, Shailesh Ghimire, to discuss why that’s true. How can you speak the language that resonates with your potential clients? How can you create a compelling narrative where people want to know more? What tools can you use to help you reach your goals? Learn the answers to all of these questions and more from Sarah’s interview with Shailesh.
"Telling Your Brands Story with Sarah Johnson - E080 - Corner Your Market.”
Featured Article
How to Get Attention for Your Business
Six strategies for entrepreneurs to avoid feeling like you’re sinking. This summer, unfurl your brightly-colored beach towel, kick off your flip-flops and claim the nearest lawn chair with an ice-cold soda in hand. No one is looking! Toss that hat onto the deck and move those sunglasses into place – it’s time to jump in! Every entrepreneur knows what it’s like to make “the jump.” Let’s talk about how to avoid feeling like you’re just keeping your head above water. When…
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Copywriter
It's hard to say what started the drive for knowledge and story in Laura's life. It might have been unregulated hours of reading as a young child, or maybe it was already innate within her. Either way, she's always sought new adventures. Though nearly every field of study appealed to her, Laura knew that she would need to write, so she chose to pursue an English degree, and later a screenwriting degree. She knew that no matter what she chased in her career or hobbies, knowing how to express herself in story would come in handy.
Creative Writer to Copywriter
While studying creative writing officially, Laura often took opportunities to write outside of the realms of poetry and prose, writing training manuals, travel blogs, film reviews, speeches, and more. It is now her great privilege to work with JamboJon to write content for beautiful websites for businesses across the country.
EDUCATION
MA - Screenwriting | EdinburghNapier University, Scotland
BA - English | Brigham Young University - Idaho
PROFESSIONAL EXPERIENCE
13 years as an alpha/beta reader and editor
7+ years of technical writing
14+ years of creative writing
You can connect with Laura or any member of the JamboJon team. We look forward to hearing from you.
News, Trends, & Promotions
Is Competitiveness Good?
Four lessons entrepreneurs can learn from well-known Olympians. In July and August, the sports world will come together in Paris, France for the 2024 Summer Olympics. Athletes from around the globe will bring honor to their countries’ names as they compete in the highest level of competition. Many come from…
Read The ArticleTech Tips
Riding the Waves of Responsive Web Design
In summertime, you’ll find the JamboJon team hauling our toys to a sandy beach and riding the waves back to the shore. Let’s look at the currents we’re riding in web development and evaluate whether or not they’re taking us to the right destination. When you hire someone to create a website, traditionally that developer prioritizes the desktop version,…
Read The ArticleNew Launch
Spengler Industries
Taking Roofing Up a Notch How Do You Spread the Word? Have you ever encountered a product that you knew would change the world? Using the highest quality materials, the product surpasses the competition in functionality and budget. Aesthetically, it blows your mind! You can’t stop staring. You’d shimmy up the flagpole and…
Read The Article
FAQ
Your mailing list is a powerful tool. Regular newsletters keep your audience informed, nurture relationships, and encourage repeat business. Segment the list for personalized content and use it for targeted marketing campaigns, gathering feedback, and fostering customer connections. It's a valuable asset for enhancing customer loyalty and business success.
JamboJon can guide you on maximizing the use of your mailing list for optimal results. We can assist you in developing targeted and engaging content for newsletters, segmenting your list to deliver personalized messages, and strategizing effective email campaigns.
Here are some ways we can help:
Content Strategy: We can work together to create compelling content that resonates with your audience and encourages interaction.
Segmentation: By segmenting your mailing list based on customer preferences or demographics, we can tailor messages to specific groups, increasing relevancy.
Campaign Optimization: We'll assist in optimizing your email campaigns, including design, timing, and calls-to-action, to achieve the best engagement.
Analysis and Feedback: Through analytics, we can track the performance of your email campaigns and provide insights for continuous improvement.
Compliance: We ensure that your email marketing practices comply with relevant regulations, promoting ethical and effective communication.
Whether you're aiming for customer retention, lead nurturing, or promotional campaigns, we're here to help you harness the full potential of your mailing list.
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