Compass
Lay Your Marketing Foundation With This Step-by-Step Brand Build Guide
Summer’s here, and you know what that means – it’s time for backyard projects! I can smell the sawdust already. What’s on your list? Are you putting up a new deck, fixing that leaning fence, or finally building the shed you’ve talked about since last July? All worthy goals. The JamboJon team is here on…
Read More“I’ve Got Your Six:” Customer Service Tips That Build Trust
In the military, “I’ve got your six” means, “I’ve got your back. I’ll cover your blind spots, keep you safe, and stand by you – no matter what.” The phrase that started with fighter pilots has since expanded far beyond the battlefield. Loyalty, trust, and watching out for each other are values that don’t just…
Read MoreOn-site SEO Boot Camp: What Is On-site SEO and How to Rank Higher on Google Searches
Welcome to On-site SEO Boot Camp! If you feel a little lost when other people talk about “Search Engine Optimization (SEO),” don’t worry. You’re not the only one. SEO might seem like high-tech wizardry that only marketing gurus master. But it’s not. So what is SEO? SEO is just a set of rules that helps…
Read MoreGrow Your Event Planning Website From the Ground Up
Spring has sprung, and whether you have a green thumb or not, there’s something satisfying about watching something you planted take root and grow. The same goes for your business – especially when it comes to planning events. Every industry, at some point, plans or participates in an event – a conference, a networking forum,…
Read MoreWebsite Maintenance: Keep Your Site in Full Bloom All Year
Think about the most beautiful gardens you’ve ever seen. Precision-clipped hedges. Floral artistry. Intoxicating scents. In each landscape, no single plant dominates the rest. As you wander the winding paths, you pass a mix of perennials, the stalwart, reliable plants that poke through the surface year after year. These are the plants that keep coming…
Read MoreThe “Sweet 16” Fundamentals of Digital Marketing
Welcome to Selection Sunday – where you get to pick your dream marketing team for the 2025 Business Championship! 16 powerhouse marketing strategies have earned their spots in this year’s picks. If you’re just learning the fundamentals of the digital marketing game, these contenders will help you build a strategic plan with real results. Like…
Read MoreSmall Business Marketing Strategies
The “Luck” of Underdogs: Small Business Marketing Strategies Pull out your brackets, my friends, March Madness loves a good upset! Every year, a low-seeded team storms into the NCAA basketball tournament and knocks out a fan favorite. Viewers love an underdog! We chuckle when oddsmakers bleed money as a result of it. But is the…
Read MoreOur Valentine to You: Favorite Programs and Tools for Business Management
If I gave you full permission to write your own, updated lyrics to the song, “My Favorite Things,” what random items would you have Julie Andrews belt out? You might not care for “raindrops on roses,” or “brown paper packages tied up with string,” but would Windex or Dr. Pepper make your final cut? At…
Read MoreCreate a Unique Brand Identity That Your Audience Loves
You might already have a logo painted on the door of your business. Perhaps you have a file that shows the exact shade of red and its hex color number for your marketing. But – I hate to break it to you – that doesn’t make your brand identity. Marcos Salazar said, “At its core, your…
Read MoreBegin Again: A Marketing Plan for 2025
Tullian Tchividjian once said: “to progress is always to begin again.” Whether you’re still reeling from 2024’s roaring successes or chalking the last 12 months up to a series of learning curves, 2025 is your fresh start. Here’s a chance to look at your marketing and web development goals and map out the journey to…
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