Compass

Spring has sprung, and whether you have a green thumb or not, there’s something satisfying about watching something you planted take root and grow. The same goes for your business – especially when it comes to planning events. Every industry, at some point, plans or participates in an event – a conference, a networking forum,…

Think about the most beautiful gardens you’ve ever seen. Precision-clipped hedges. Floral artistry. Intoxicating scents. In each landscape, no single plant dominates the rest. As you wander the winding paths, you pass a mix of perennials, the stalwart, reliable plants that poke through the surface year after year. These are the plants that keep coming…

Welcome to Selection Sunday – where you get to pick your dream marketing team for the 2025 Business Championship! 16 powerhouse marketing strategies have earned their spots in this year’s picks. If you’re just learning the fundamentals of the digital marketing game, these contenders will help you build a strategic plan with real results.  Like…

The “Luck” of Underdogs: Small Business Marketing Strategies Pull out your brackets, my friends, March Madness loves a good upset! Every year, a low-seeded team storms into the NCAA basketball tournament and knocks out a fan favorite. Viewers love an underdog! We chuckle when oddsmakers bleed money as a result of it. But is the…

If I gave you full permission to write your own, updated lyrics to the song, “My Favorite Things,” what random items would you have Julie Andrews belt out? You might not care for “raindrops on roses,” or “brown paper packages tied up with string,” but would Windex or Dr. Pepper make your final cut? At…

You might already have a logo painted on the door of your business. Perhaps you have a file that shows the exact shade of red and its hex color number for your marketing. But – I hate to  break it to you – that doesn’t make your brand identity. Marcos Salazar said, “At its core, your…

Tullian Tchividjian once said: “to progress is always to begin again.” Whether you’re still reeling from 2024’s roaring successes or chalking the last 12 months up to a series of learning curves, 2025 is your fresh start. Here’s a chance to look at your marketing and web development goals and map out the journey to…

Marketing Trends for 2025: Capture Their Attention 8 seconds. That’s all you have to grab your audience’s attention before they scroll, click, or move on. Recent research on marketing trends for 2025 reveals marketers only seconds to make an impact – the average human attention span in today’s information-saturated world. This poses both a challenge…

As we get ready to say our goodbyes to an eventful 2024, our team at JamboJon has grown, in more ways than one. Along the way, we’ve picked up some valuable insights throughout the year. Each JamboJon department – development, copywriting, and management – has uncovered “aha moments” that have helped in our respective roles.…

Your Small Business Can Enjoy the Benefits of Giving Back to the Community JamboJon’s marketing strategy relies on certain “ingredients” that make it effective. Our classic recipe has been proven through successful marketing campaigns many times over. Charitable giving adds a secret ingredient to what you serve to your clients. It’s indescribably special. It humanizes…