Compass
Storytelling and Marketing: The Formula That Makes Your Brand Memorable
Stories remain the most effective way to retain a consumer’s attention in an online marketplace overloaded with information. Why? As humans, we have been telling stories for millennia. We gravitate towards what interests us. You probably still wonder if your grandpa actually had that sixth finger he bragged about when you were little. When your…
Read MoreHow to Make Writing Sound Less Like AI
A few tips and tricks to make your content more unique: In its latest update, Google made some algorithm changes aimed to “reduce low-quality, inaccurate, or unoriginal content,” especially that generated by artificial intelligence. What does that mean? Can you still use AI for content creation? Absolutely! Like it or not, AI has saturated…
Read MoreThe Pop Tart Bowl Mascot: What You Can Learn from a Marketing Success Story
If you have ever drafted a fantasy football team or filled out a playoff bracket, you might just be a fan of college football. You probably spend your holidays in pajamas, with a bag of chips and salsa on the coffee table, completely engrossed in football. Behind the scenes at these bowl games, marketing gurus…
Read MoreAdvice for New Business Owners and Those Looking to Level Up
What advice would you give to someone starting out with a new business and just setting up a website? You either have time or money, but rarely both. A professional website is thousands of dollars. If you have the funding, then that’s a different ball game. But if you are just beginning with an…
Read MoreNet Neutrality Levels the Playing Field
This last week, the Federal Communications Commission (FCC) voted 3-2 to reinstate net neutrality rules after a seven year hiatus enacted during the Donald Trump administration. They said that the pandemic made it clear that the internet is used more widely than ever before, including for school, work, and healthcare. These net neutrality regulations block…
Read MoreWhile There are No Shortcuts in Life, Enjoy Shortcut Keys for Mac and PC Users
At a theme park, you purchase a pass that allows you to jump to the front of the line. In a traffic jam, you might veer off the main road and find a back road to reach your destination much more quickly. Are there shortcuts in life? Absolutely! A shortcut doesn’t mean that you skip…
Read MoreMaking Your Hiring Processes One Degree Better
You’ve been there. You’ve been the family member fanning yourself in a sweltering auditorium, but you’ve also been the one to take the stage in cap and gown, diploma in hand. But what comes next? “Young adults are having a challenging time finding good, well-paying jobs. The job market is extremely competitive, as more and…
Read MoreHow to Have Fun in the Rain
Sometimes, you just need to step away from the desk. Clear your head. When it’s raining outside, take advantage of the unexpected excursion. Be spontaneous! Go for a rainy hike. Breathe the deeply earthy smell all around you. Embrace your inner child and splash in puddles. Pack a waterproof picnic blanket, snacks, and cuddle under…
Read MoreLearn from the Experts at an AI Marketing Workshop in Utah
Useful AI Workshop: Leverage AI, ML and Digital Transformation Today Tuesday, April 23, 2024 from 10am-1pm The buzz around AI and Machine Learning is getting too loud to ignore. But do you know how to implement AI in your business? Join 10K Alumni at Silicon Slopes on April 23 to learn from Guy Harding and…
Read MoreHow Do You Create a Gantt Chart?
You’ve planned your project with intricate detail. You’ve accounted for budget, materials, and helpers along the way. But sometimes, an unanticipated storm knocks your project off track. When your best-laid plans get smudged beyond recognition, even the simplest tools can help you recalibrate. Start with a brand-new timeline. A gantt chart illustrates a realistic project…
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