Utah Web Design Breaks Down What You Need for a High-Converting Landing Page

February 21, 2026

As a Utah web design agency, JamboJon loves helping home builders, manufacturers, and professional services build their online presence.

Websites used to be a glorified Word document on the internet. Now you have to consider color psychology, onsite optimization, keywords, funnels, and integrations—because your website should convert into leads and sales, not just prove your business exists. If any of that feels overwhelming, hang tight. We’ll walk you through it step by step so you can turn your site into a machine that supports your growth.”

What is website conversion?

Conversion is a simple math equation. Conversion rate is the total number of visitors who took the desired action divided by the total number of visitors.

In order to know your conversion rate, you need data. This can be done by installing Google Analytics (GA4). This tracking code will help you understand who is visiting your site, how long they stay, which pages they view, and what they do once they arrive. Providing this connection to Google is paramount for increasing organic traffic and monitoring the efficacy of your paid ads. If you want the largest search engine to send you more traffic, you need to invite Google in.

** There are lots of search engines besides Google, but Google is King, and so we tailor our efforts for its algorithm and rubric. Stay in touch as we continue to monitor AI as a search engine. You can read more about that here.

This tutorial isn’t a step-by-step guide to installing GA4. If you want to know more about the how to, click here. If you’d like us to help, click here! By default, events in GA4 track basic actions such as page views and scrolls. But to get the most out of your account, be sure to create key events that mirror your desired results. Think about how you get people into your database, and how they spend money. Those are the key events you want to track.

Here are a few examples of events we typically mark as conversions:

Form fills
Purchases
Free downloads requested
Newsletter subscribes
Paid Ads

For advanced tracking, you can use UTM code on your website links to track specific campaigns and strategies. This is especially helpful when you have a variety of channels that drive traffic to your website, or a number of social and paid Google ads. This can help you identify which traffic is coming to a single location from various sources.

To see your specific events and conversion rates in GA4, you can focus on three key reports: conversions, events, and traffic acquisition. Events tell you what the users are doing. Conversion reports show key event metrics, including your specific desired results. The traffic acquisition report shows your engagement and marketing results.

To view events and conversion rates in GA4, navigate to Reports > Acquisition > Traffic Acquisition to see your channels.
To review your event conversion, go to Reports> Engagement > Events.

When reviewing these reports, I’d encourage you to ask yourself:

Are my analytics set up properly?
Can I see my traffic?
Are key events set up correctly?

If the answer is no, call us! We can help! If the answer is, “Yes!” what is your conversion percent for each key event?

Let’s look at averages and best performance standards for the following three industries: builders, manufacturers, and business service providers. Then you can compare your website data to this chart. If you are in a different industry, make sure to do research for averages. It can vary significantly across industries.

These optimization targets are values representing site-wide traffic averages. When we compare specific landing page conversion rates against well-defined targets, we can achieve higher conversion rates than across the entire visitor log. When a user reaches the desired landing page with an offer or service they need, the page can achieve a 10-20% conversion rate. Those users are further along in the sales funnel, so it makes sense that their conversion rate is much higher.

Key Metrics to Watch:

Event Count: The total number of times an event fired on your site (every click, view, or action you’re tracking).
Key Events (Conversions): The actions you’ve marked as most important—like form submissions, booked consultations, or RFQs.
Session Key Event Rate: The percentage of sessions where at least one key event happened (sessions with a key event ÷ total sessions).

Understand your ICP’s Mindset To Better Serve

Take off your business-owner hat for a minute and put yourself in the shoes of your ideal customer. Get specific. Be brave enough to really step into the world that you want to serve. The clearer you are, the more likely you are to win the sale and scale.

Who is your product or service designed for? Who is going to get excited about the solved problem your product offers?
What problem keeps them up at night?
What do they want right now?
Why are you the best option? Why do they not buy it from someone closer? Cheaper? Faster? Around longer? Why you?
Why are you qualified to be their provider? What gives you the platform they can trust?
Who else can vouch for you? What are your awards? Testimonials? Case studies? Social proof? Photos? How can you show your client you can deliver?
What does the process look like? How can you show them it's simple?
How can you make it easy for them to buy or start the process? (This is the place you want to amplify technology, great design, and clear messaging.)

When I write copy for my customers and consider these questions, I lean heavily into themes to paint the picture with artistry and imagination. Use analogies, get creative. It's always easy to pull back in your final edit, but don’t be afraid to really push the boundaries when it comes to messaging.

Your Landing Page Checklist

Pick One Call To Action (CTA) per Page.

Don’t let your visitor get sidetracked by too many options. Pick one CTA. (It can be tempting to vomit all your offers on one page, but please don’t do it. If you invite them to read more, and sign up for your newsletter, and donate to your cause, book an appointment, and buy your book, most likely they will leave without doing anything.) You can be creative with the verbiage for your CTA buttons and anchor text as long as it's simple and clear. You can also help it stand out with an accent color, graphics that draw the eye, or photography that angles sightlines toward the CTA or button.

Instead of “Read More” or “Learn Now,” use phrases like “Start Your Adventure” or “Book Your Consultation.”

Match the Trailhead Sign to the Desired Endpoint

Your headline should mirror what they came to find.

Think of your headers on your landing page as trail signs. If you were hiking and the trail signs didn’t match where you wanted to go, you’d be confused and probably frustrated. Be clear and simple about what you are talking about so your users can skim the content to find what they are looking for.

Put Proof Above the Fold

Don’t make people scroll for trust—show it up front.

My favorite way to add social proof high up on a page is to include client logos, awards, or certifications just under the hero banner. It doesn’t take a lot of vertical space, and it can have an emotional impact quickly.

Clearly Mark the Path

Every click should feel like the trail is marked.

Break up your content with visually appealing photos or illustrations.
Use headers so your readers can skim.
Add bullet points to your body copy for easier delivery.
Make it easy to understand the benefit and clarify the next step.
Add an FAQ for Large Language Model Optimization (LLMO) to inspire AI to deliver your content in a search query.
Show timelines, pricing, and next steps.

Make Mobile the Easy Trail

If it’s annoying on a phone, you just lost half your readers. Make sure your mobile website loads fast, has finger-friendly button sizes, and readable type. Mobile site speed is the hardest of the eight checkpoints in Google‘s Web Speed Health Check, and in today’s market, probably the most important. Check your website here. If you need help optimizing for mobile, give us a call!

Track your visitors

If I were to summit Mt.Olympus, located on the east bench of the Salt Lake Valley, and didn’t get a photo, did it even happen? The same applies to tracking your website visitors. If a visitor comes to your website and it isn’t tracked, did it even happen? Make sure to install GA4 with key events and understand your metrics. It’s the snapshot of the summit. If you are going to pay for ads or labor to garner your traffic, don’t lose sight of the prize, which is your tracking. If you can’t measure it, you can’t improve it.

Track the key events
Take form fills to a thank you page
Integrate your booking software into your website, and track conversions.
Track phone calls (Some clients get a huge return on ads with a phone number; there are many plugins that can track phone calls the same way we use UTMs.)

Examples of Conversion Rate Optimization for Three Key Industries.

Utah Residential Builders: Convert to Tours

The goal of a residential website for a multi-family unit is to schedule showings. We want to bring visitors onto the property so they can start envisioning themselves living there.

Buyer Intent: “Can I picture myself living here?” “Does this work with my budget?” “Does this place provide a convenient home base for work and play?”
CTA Example: “Book a tour.” “Schedule a showing.” “Schedule a tour this weekend.”
High-converting path: Community page → model gallery → plan details → availability/price expectations → tour scheduler
Social Proof: Photo/video, community amenities, map/location, school info, build timeline, financing options, reviews

Utah Manufacturers: Convert to RFP/RFQ

Buyers shopping for manufacturers in Utah want direct information on industry specialties, timelines, and capacity. Since manufacturing is highly customized, the manufacturing website will track leads that result in a formal proposal or quote, created and delivered by the sales team. The manufacturing buying cycle tends to be longer than a direct consumer purchase and requires more human resources. Rather than relying exclusively on a website checkout to close a sale, manufacturing businesses use a CRM to track and nurture leads, ensuring customers receive sufficient touchpoints to close the sale.

Visitor intent: “Can they meet specs, quantity, deadlines, compliance?”
Conversion action: “Request a quote.” “Submit RFQ.” “Send specs — we’ll respond with timeline + quote range.”
High-converting path: Capability overview → industry pages → specs/materials → QA/compliance → RFQ form
Proof that matters: Certifications, tolerances, lead times, equipment list, case studies, and industries served

Utah Professional Services: Convert to Calendar Consultations

Visitor intent: “Can they file my taxes?“ “Will they perform my audit on time?” “Will my attorney’s contracts protect my small business?” “Are they easy to work with? “Can I afford this service, or should I figure it out myself?”
Conversion action: “Book a free consultation.” “Schedule a 30-minute check-in.”
High-converting path: Service page → outcomes + process → proof/testimonials → scheduling page
Proof that matters: Niche clarity, reviews, credentials, outcomes, FAQs, pricing (even ranges)

The “Conversion Leak” Audit

I assume if you’ve read this far, you already have landing pages for your business. After working with hundreds of companies, I can assure you that what you have is a good start. Making a few tweaks can make the difference between a poor-performing landing page and new sales. Take a look at this list, and compare your website pages, one at a time. You can make improvements slowly, or as promotions come in. If you are too busy running your business to do the work, let us do it for you! You can schedule a consultation here!

Can a visitor tell what you do in 3 seconds? Make sure that the words include your desired keyword and the problem you solve. Let your images show the resolved outcome.
Is there one CTA per page?
Do you offer social proof before asking them to take action?
Do you answer pricing/process expectations?
Does mobile feel easy?
Do you have tracking set up?

Optimizing landing pages isn’t just “changing a button.”

Optimizing landing pages is one of the fastest ways to turn your website into a lead-generating machine. So when you’re choosing a Utah web design company to help you build (or rebuild) these pages, don’t start with “picking a theme.” Start with strategy and message: who the page is for, what they need to trust, and the one action you want them to take. At JamboJon, let us be your Utah Web Design partner. We will build a clear conversion path—headline, proof, offer, and a simple form or booking step—with copy and proof placed where it actually matters.

Your landing pages need to load fast, work beautifully on mobile, and follow solid SEO fundamentals so your traffic doesn’t bounce. Then we help you track what’s working and improve over time. Your website isn’t just a placeholder on the internet—it’s the hub that supports your sales and growth.

When you book a consultation. We can review a single landing page, review a website audit, and discuss simple ways JamboJon can partner with your business to improve your landing page optimization.