Don’t Be Afraid of Video Marketing! Let’s Explore Why.
October 9, 2025
If you’re a business owner, video marketing is no longer optional, it’s essential. Customers want to see you, hear you and experience your brand before they ever buy from you.
Think of when you shine a flashlight into a dark cave. You take a few timid steps in the dark, stumbling over rocky terrain as your eyes adjust. The second you swing that band of light in front of you, the path reveals itself. When you take a chance on using video and reels for your marketing campaigns, you begin to see new opportunities, not just shadows.
Video reshapes marketing because it snags attention in ways text and static images can’t. Next to Google, YouTube is the second largest search engine (Texas A&M, 2025). Algorithms on social media push video to the top. Audiences stop scrolling to watch a quick reel, and they remember more of what you say. A 20-second reel shows your product’s value faster than a full-page copy. Even more powerful, 84% of people say a brand’s video convinced them to buy a product or service (Outbrain, 2025). Businesses that use video on their websites see average conversion rates of 4.8% compared to 2.9% without video (WebFX, 2025). Those results change the game completely.
How Can You and I Create Effective Videos?
Think Media interviewed one of the world’s top content creators, Jimmy Donaldson, better known on social media as MrBeast. Let’s explore some of the most important concepts and how they can apply to your business.
1. Just Get Started
Pick up your phone and hit record. Your first videos will feel clunky. Cringe-worthy. That’s totally normal. But remember that repetition accelerates learning. Practice provides the only way to get better. There’s no shortcut. Don’t plan months for the perfect video of your product. Publish that reel, and watch its response in real time. The sooner you create, the sooner you’ll find your rhythm.
2. Improve One Thing Every Time
According to MrBeast, the perfect video DOES NOT EXIST. Instead of chasing flawless marketing, focus on progress instead. Pick one element to level up with every video. Try a tighter editing cut, clearer audio or different forms of lighting. Experiment with a new background. Craft a stronger title or a thumbnail that pops. Small adjustments stack up over time. Each reel becomes sharper and more engaging. Start at level zero on Instagram and build your confidence with each attempt.
3. Study People, Not Just Algorithms
As a business owner, you don’t need to obsess over “cracking the algorithm.” Instead, study HUMAN behavior. Algorithms reward what people enjoy. One example? Authenticity. Audiences crave human connection. If viewers relate to you, and they click or share, the algorithm amplifies your content. Spend less time chasing platform hacks and more time being curious about what makes people laugh or feel inspired. What do people need? You simply being YOU can solve that problem! The better you understand your audience’s psychology, the stronger the engagement.
4. Hook Them in the First Few Seconds
The first 10 seconds make or break your video. Most people underemphasize it. In a world of short attention spans, viewers decide almost instantly whether to stay or scroll. Open your reel with a spoken hook that sparks curiosity. Ask a question, make a bold statement or show a striking visual. Tell them what’s coming, then overdeliver. Remove dead air. Cut filler. If your opener drags, you’ve lost them. Earn attention by seizing it from the start.
5. Keep Them Immersed
Once viewers settle in, they’re more likely to stick around. Maintain that momentum. Keep pacing steady, transitions smooth, and energy consistent. Share stories or examples that make the content relatable. One YouTuber sprinkles dad jokes throughout the video. Just remember: don’t overload the first minute with all the good stuff – guide your viewers toward a payoff at the end. This works well for your best case studies and success stories. The more immersed your audience, the longer they’ll watch, and the more likely they’ll click into another one of your videos or reels.
6. Focus on Quality, Not Vanity Numbers
Quit chasing views, likes, and subscribers; those are the side effects, not the main goal. Your real mission is to create quality videos that spotlight the value of your services and products in the most authentic way. How can you help your audience? Be as clear and straightforward as possible. Instead of focusing solely on your subscriber count, use tracking tools to keep an eye on your conversions. If your content resonates, the other numbers naturally follow.
7. Think of Video as Performance
People don’t just watch videos, they experience them. Treat every clip as a small performance, not just an information dump. Crumbl Cookies gets this right. Instead of posting a bulleted list broadcasting their rotating weekly flavors, they film gooey cookie halves being pulled apart, a delicious dunk into milk, and sprinkles cascading on top of frosted swirls. These 10-second clips turn a product announcement into a sensory event. Your business can do the same.
How can you show, not just tell? How can you make people feel something as they watch?
8. Keep Growing
Video has a long shelf life. If you’ve been around a while, you’ll see opportunities to leverage your body of work in new ways. Revisit some of your high performing content from the past. Pick your favorites and apply your current knowledge and skills. Freshen it up! Swap out weak thumbnails. Tighten slow intros. Add punchy captions or new visuals. Growth happens when you treat each video as a stepping stone. Keep asking how your audience experienced your video. What can you improve? What will make them watch the next one? Commit to lifelong progression.
Adventure Starts When You Hit Record
Video marketing feels intimidating. Your comfort zone lies behind the scenes. You don’t want to see your face or hear your voice on the screen. That ends today! Stop letting videos scare you off!
Start with some natural lighting; see how it looks. Test your audio. Nothing will sour your audience more than patchy, echoey sound quality.
Pick up the camera.
Publish the first reel. Do it again!
Be consistent. Your timing, your setting, and even your clothing can be intentional. If you want to see an example, check out our JamboJon AI video series online.
Every time you improve, every time you learn, you discover even more. Like a cave, the unknown only feels scary until you flick on the flashlight and take that first step. Once you do, you’ll see the opportunities that were waiting all along.
If you still need a little video guidance, try reaching out to one of the vetted JamboJon affiliate partners here in the Salt Lake Valley:
- Bobby Macey: Content videos for marketing campaigns (bobby@maceymedia.com)
- Brian Randall and Tom Arnold: AI Avatar Video Production (info@vidvictory.com)
- Steven Heumann: Website Founder Videos, Storytelling Driven (superheumann01@gmail.com)
- Patti Hobfoll: Documentary and long format (patti@trailninemedia.com)
We look forward to seeing you on the social media channels soon!
