JamboJon Newsletter
Explore the Wilds of Holiday Shopping Season
Venture into customer behaviors and which eCommerce platform works best for you.
Welcome to JamboJon’s September edition of The Compass newsletter. As fall knocks on your door, that can only mean one thing: it’s time to focus on the upcoming shopping season! This issue outlines the terrain of what to expect from holiday shopping. Our feature article scouts out the hidden obstacles in why customers abandon their online shopping carts and how to prevent loss by addressing the human emotions behind it.
Choose your own eCommerce adventure! Our Trends article highlights the strengths of both WooCommerce and Shopify and will help you see what path is best for you and your business. We’ll show you why now, not November, is the best time to plan for Black Friday. In a special bonus article, take a peek at how our new High 5 TRAIL Marketing Pack will help you prepare before the height of the season hits.
Be sure to mark your calendar with our ongoing list of events. And finally, round out your holiday shopping season preparation by viewing a successful online shopping cart in action. Rozay Golf, in Sandy, UT, recently opened its doors. Read up on their case study and see how their online store revved up the momentum in anticipation of its grand opening.
Warmly,
Sarah Johnson, Co-owner of JamboJon
Featured Article
Take a Deeper Dive Into the WHY Behind Shopping Cart Abandonment
This holiday season, millions of online shopping carts will be left behind. If you own an online shopping cart, every abandoned cart means lost revenue for you. But more important than that, there’s a human story underneath it all that needs to be understood.
About 20 miles east of Vernal, Utah, you find yourself standing on the edge of Carnegie Quarry, a paleontological excavation site. At first glance, plain rocks surround you. As you dig, you might uncover a well-preserved bone that tells the story of an Apatosaurus, thousands of years old. Paleontologists know that every rock face might be hiding something remarkable.
Your customers’ online shopping behavior works the same way. On the surface, shopping cart abandonment looks like a flat statistic. You shrug it off as something that comes with the terrain, but really, it’s just the rocks on the surface.
If you want to understand WHY carts get abandoned, especially in the high-stakes holiday shopping season, take up a shovel and start getting past the superficial layer. Behind every abandoned cart is a human being. While humans back out of purchases for mechanical reasons, they also retreat because of feelings – loss aversion, decision fatigue, regret, or fear.
Choose Your eCommerce Holiday Adventure:
WooCommerce and Shopify Web Development
The busiest shopping season of the year is almost upon us! Can your online store handle the rush? Two of the most popular platforms, WooCommerce and Shopify, give business owners very different approaches to get holiday-ready.
Think of it like an adventure. The Christmas season comes at you fast, full of force and energy, like a surging river. As an entrepreneur, you stand on the shoreline, trying to figure out how to navigate the current of eager shoppers. Obviously, to ride the river, you need a boat. What craft will keep your business moving in the direction you want?
In eCommerce, two vessels dominate the river: WooCommerce and Shopify web development. Both can carry you through the holiday blitz, but they do it in very different ways. WooCommerce allows you to paddle your own kayak. It’s agile and powered by your own strokes. Shopify invites you to join a raft expedition. It’s guided, structured, and propelled by the shared energy of the crew.
Let’s wander the shoreline together, exploring both options.
Bonus Article
Ready-Made Marketing Ideas for Black Friday
Every year, the holiday season sneaks up like a desert thunderstorm rolling over the horizon. One moment you’re slathering on sunscreen, the next, you’re standing in line for the Thanksgiving Day turkey. If you haven’t carved out a plan for Black Friday’s promotions ahead of time, you scramble.
Seasoned explorers know that the time to prepare for Black Friday isn’t November. It’s now.
The holiday season creates the busiest shopping stretch of the year. Savvy shoppers wait for Black Friday. They scour everything – emails, social feeds, mailboxes, websites – searching for the right offer at the right time. Your brand might introduce a screaming deal, but if it doesn’t register on your audience’s radar, you risk fading into the background.
Every business owner faces the same fourth-quarter questions:
- How do I show up consistently and clearly?
- How can I make the most of the busiest shopping season?
- What are the best marketing ideas for Black Friday?
That’s where the JamboJon High 5 TRAIL Pack clears the path.
September 2025 Marketing Events
- 20 Years of SEBO Open House- September 9th | 4:00 - 5:30pm
- Women's Mastermind- September 10th & 24th | 9:00am - 10:00am
- Utah Marketer’s Group- September 24th | 10:30 am - 1:00 pm
- ConnectShare- September 25th | 8:30 am - 11:00 am
Rozay Golf Case Study
When you first start a business, you place yourself, figuratively, at the foot of a mountain, staring up towards the top. You set off, trailblazing a climbing route with excitement, grit, and uncertainty. You must find solid footing each step of the way. You constantly juggle speed with stability, and ambition with practicality to remain viable in the marketplace...
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