JamboJon Newsletter
The Cause Is Worth the Climb
Pack your purpose on your path. Incorporate cause marketing in your business goals.
There’s a reason rock climbers ignore the nearest hill and set their sights on the highest peaks. They want to challenge themselves and savor the view from the top. This month at JamboJon, we’re strapping on our harnesses and inviting you to do the same. Each business day presents an opportunity to make sales and meet client needs. These necessary hills are rewarding, but limited. When your reach expands, and you align yourself with a worthy cause, the panoramic view from the peak reveals impact you couldn’t see from lower ground. Consider supporting a cause. It’s not just a foothold to raise your company’s brand a little higher – it’s the vista that makes the climb worth it.
Our feature article explains cause marketing and how it adds depth to your business, setting you apart from the crowded trail. Gather around the fire to hear Campfire Stories, real-life accounts of our clients who weave causes into their daily work and reap both community impact and business growth. We’ll unpack our newest marketing promotion, the High Five TRAIL – a custom-made, multi-platform marketing plan that works like a well-planned ascent. With this all-in-one pack, you give yourself more contact points and increase your chances of winning customers. Be sure to take note of the upcoming networking and mastermind opportunities listed on the JamboJon calendar. Rounding out the issue, dive into the Resilient Child Five-Contact Marketing Case Study, the OG inspiration behind the High Five TRAIL strategy.
August is your month to pack your purpose and start climbing toward it, step by step, contact by contact, cause by cause. The summit awaits.
Warmly,
Sarah Johnson, Co-owner of JamboJon
Featured Article
Stand For Something Meaningful with Cause Marketing
Your business can do more than sell a product or service; it can stand for something. Something unforgettable. Something life-changing. Something that matters to other humans. When you raise your voice, it echoes. Every traveler who crosses your path hears it.
At some point in your business journey, you hit a fork in the trail. One well-used path leads to more of the same – sell, repeat, scale. This trail feels fairly level and straightforward. You know what to expect on the other side. The other trail winds somewhere deeper into the forest. Somewhat less predictable. This shaded, unfamiliar route offers your company an opportunity to grow into more than a vehicle for profit, but a force for good. That's the road of cause marketing, and it’s worth exploring.
Cause Marketing
Do you have the courage to venture off the well-used path to try out this unmapped road? Cause marketing is a partnership between your for-profit business and a nonprofit organization. When you choose to support a social cause that betters your community, supports schools, or stands up for fairness, it makes a difference.
Lighting the Way With Campfire Stories & Cause Marketing Examples
You don’t need to write a million-dollar check to make a difference.
Want some cause marketing examples? Just look around your community. What nonprofit organizations, social causes, or community initiatives hit the bullseye for you? When you partner with these organizations in ways that promote both the cause and your business, you take the trail of cause marketing.
At one point, someone conjured a myth that only the big guys can tackle cause marketing – the Nikes, the Patagonias, the companies with seven-figure ad budgets and celebrity spokespeople. Not true. You don’t need to bankroll a national campaign to stand for something that matters.
To align your company with a cause, all you need is a spark:
- A spark of compassion to meet the needs of another human being.
- A spark of initiative that pushes you to do your part.
- A spark of memory from a time when you needed a hand up.
Did you know that it takes over 20 points of contact before a new customer decides to make a purchase? With JamboJon’s newest promotion for marketing, the High 5 TRAIL, we outfit you with a set of customized marketing resources to connect with your customers across multiple platforms, all at once!
Take In the Lay of the Land
Every day, marketing professionals inundate customers with information. You don’t need binoculars to see this. How can your company get on your audience’s radar in a crowded marketplace? Show up everywhere! You remember a face if you’ve seen it dozens of times. With JamboJon at your side, customize a TRAIL that increases your exposure.
With an entire marketing campaign packed and ready, keep your eyes on the horizon. Can you benefit from higher sales and revenue in the next quarter? Let’s tailor a marketing campaign that reaches your perfect audience!
Target the right audience
Reach out
digitally
Amplify on
social media
Integrate across platforms
Lead to
the offer
August 2025 Marketing Events
- Women's Mastermind- August 13th & 27th | 9:00am - 10:00am
- Utah Marketer’s Group- August 27th | 10:30 am - 1:00 pm
- ConnectShare- August 28th | 8:30 am - 11:00 am
Resilient Child’s 5 Contact Marketing Strategy
When Anne Evans-Cazier returned to the JamboJon marketing home base, she did not need another website design or a brand overhaul. Her strong foundation felt secure. As a licensed clinical social worker, she had years of experience and a well-earned reputation in her fanny pack...
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