JamboJon Newsletter
Leading the Charge
From boot camp to battle-ready, let’s sharpen your business strategies.
Pull out your flags, my friends, and hoist them high in the air for National Military Appreciation Month. This May, we’re tipping our hats to those who serve our country with our special edition of JamboJon’s newsletter, The Compass. Our theme, “Leading the Charge” focuses on military-precision strategies to step up our performance as business leaders and entrepreneurs. We kick off these maneuvers with our Feature Article, On-site SEO Boot Camp, a clear, no-fluff breakdown of what search engine optimization is (and isn’t). If you’ve ever wondered how Google assigns your rank, this is your starting point.
In the Air Force, pilots need to have each others’ backs. “We’ve Got Your Six,” delivers six practical client service techniques that build trust, show loyalty, and help you create the kind of customer relationships that last longer than a handshake.
We’ve packed our Marketing Events calendar with action, including our first JamboJon DIY Weekend Warrior Workshop this June in Park City, UT. In this “boots-on-the-ground” training, our mission is to help you walk out the door with a functional, beautiful website at only a fraction of the cost of a custom build.
Let’s zero in on real-world results with our latest case study for Kenbry Financial, a company that’s helping investors get the funding they need to build, grow and flip. Learn how we realigned their marketing campaign to better speak the language of their audience.
Finally, a special salute to all the mamas out there on the front lines! Happy Mother’s Day!
Join our JamboJon team as we suit up, dial in, and march our business strategies forward.
Warmly,
Sarah Johnson, Co-owner of JamboJon
On-site SEO Boot Camp
What Is On-site SEO and How to Rank Higher on Google Searches
Welcome to On-site SEO Boot Camp! If you feel a little lost when other people talk about “Search Engine Optimization (SEO),” don’t worry. You’re not the only one. SEO might seem like high-tech wizardry that only marketing gurus master. But it’s not. So what is SEO? SEO is just a set of rules that helps your website show up in search engines like Google.
Picture yourself as a bright-eyed civilian walking onto the base in Fort Benning, GA for the first time. You’ve arrived in the heat of the day to salute a stoic (and slightly intimidating) drill sergeant. He sets high expectations and runs each drill with immaculate, efficient order. Just like a new recruit who must work his way from the ground up before he becomes an elite soldier, you must start at square one with SEO. As you master the tactics and learn to apply them to your business, you will prove to be a formidable competitor in the end.
So grab your gear (or, you know, just a cup of coffee), and let’s march through the basics of SEO, boot-camp style.
“I’ve Got Your Six:” Customer Service Tips That Build Trust
In the military, “I’ve got your six” means, “I’ve got your back. I’ll cover your blind spots, keep you safe, and stand by you – no matter what.” The phrase that started with fighter pilots has since expanded far beyond the battlefield. Loyalty, trust, and watching out for each other are values that don’t just apply to soldiers. “I’ve got your six” applies to businesses too. At JamboJon, we believe that each business serves a particular customer and answers someone else’s…
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May 2025 Marketing Events
- Women's Mastermind- May 14th & 28th | 9:00 am - 10:00 am
- ConnectShare- May 22nd | 8:30 am - 11:00 am
- Weekend Warrior Website Workshop- June 19th, 26th - 27th
Kenbry Case Study
As an entrepreneur, you might start your business borrowing tools and templates you inherited from someone else. The painted walls in your store clash with your logo colors, or your website works well enough, but puts users to sleep. Neither reflects the voice, purpose, or the vision of your brand. It’s like rowing in someone else’s canoe...
Weekend Website Warrior
Workshop
JamboJon is so excited to announce our very first Weekend Website Warrior Workshop! You deserve a website that works – without the sky-high price tag or the tech overwhelm. On June 19, 26-27, 2025, you can experience the perks of a 2.5-day, in-person DIY website workshop. It isn’t just a tutorial. It’s a roll-up-your-sleeves, boots-on-the-ground seminar where you’ll build a real, working website that looks professional and does the job right.
Learn more about the workshop here!
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