Compass

When business slows down, your company’s growth doesn’t have to stop. Whether it’s just taking a break to celebrate the holidays or if your production line has stalled, these periods of stillness give you a rare chance to bolster business resilience. Instead of chasing new tools, clients, or ideas, smart business owners look inward. They…

In business, appreciation might not show up as a straightforward “thank you” card in the mail. Sometimes it appears as a five-star review, a quick testimonial, or a thoughtful comment about the difference you made. Treat each review as an act of gratitude. Do you want to know how to ask customers for reviews? Reframe…

Businesses that earn lifelong loyalty don’t just sell products; they create unforgettable experiences through intentional, human moments that surprise and delight their customers. Think of this concept like a wildlife photographer approaches a natural scene. The professionals don’t force a shot; they see it. They anticipate it. They notice patterns, textures, and changes in the…

Imagine standing on a rocky ledge, binoculars pressed against the bridge of your nose. In the distance, you spot something on the horizon. What do you make of it? A new shape rises into view and turns toward you. Before you know it, it’s right in front of you. The shape blocking your view answers…

If you’re a business owner, video marketing is no longer optional, it’s essential. Customers want to see you, hear you and experience your brand before they ever buy from you. Think of when you shine a flashlight into a dark cave. You take a few timid steps in the dark, stumbling over rocky terrain as…

Social media can grow your business faster than almost any other resource. Don’t avoid it! Your fear, confusion, or bad experiences might seem to justify a hands-off approach. But doing nothing outweighs the risk of trying. Social media is like surfing on the ocean; there’s room for everyone! Take up your board, slip into place,…

Every year, the holiday season sneaks up like a desert thunderstorm rolling over the horizon. One moment you’re slathering on sunscreen, the next, you’re standing in line for the Thanksgiving Day turkey. If you haven’t carved out a plan for Black Friday’s promotions ahead of time, you scramble. Seasoned explorers know that the time to…

The busiest shopping season of the year is almost upon us! Can your online store handle the rush? Two of the most popular platforms, WooCommerce and Shopify, give business owners very different approaches to get holiday-ready.  Think of it like an adventure. The Christmas season comes at you fast, full of force and energy, like…