JamboJon Newsletter
A Season For Surprise and Delight
Speak the language of appreciation using customer reviews and learn how to improve your customers’ experience.
Welcome to the November edition of JamboJon’s Compass Newsletter. This month, we reveal the best ways to incorporate surprise and delight for your customers. Our feature article discusses how to create moments that matter with your clients using Unreasonable Hospitality principles. In our Trends piece, we talk about reframing customer reviews and testimonials as a language of appreciation. How do you respond? We’ll show you how to close the full circle of gratitude.
Our November marketing calendar overflows with networking events. Be sure to pull it up and see what days work for you! Often, JamboJon celebrates a new website build, but would you like to see a simple refresh instead? Our friends at Marquee Body and Paint sharpened their website to better serve the North Salt Lake community. They automate their systems to make it easier on customers and then return vehicles in better condition than when they first drove off the lot!
From all of us at JamboJon, a very Happy Thanksgiving to you! We hope you enjoy some quality time with your loved ones this month.
Warmly,
The JamboJon Team
Featured Article
Create Moments That Matter With An Unusual Customer Experience Strategy
Businesses that earn lifelong loyalty don’t just sell products; they create unforgettable experiences through intentional, human moments that surprise and delight their customers.
Think of this concept like a wildlife photographer approaches a natural scene. The professionals don’t force a shot; they see it. They anticipate it. They notice patterns, textures, and changes in the weather. They rarely stumble into a great photo; they earn it through familiarity and knowledge of their surroundings. Your business can do the same. Beauty lines everyday interactions. Simple gestures create magical moments of connection. You just have to notice what is happening around you.
The Language of Appreciation:
How to Ask Customers for Reviews and Respond Appropriately
In business, appreciation might not show up as a straightforward “thank you” card in the mail. Sometimes it appears as a five-star review, a quick testimonial, or a thoughtful comment about the difference you made. Treat each review as an act of gratitude. Do you want to know how to ask customers for reviews? Reframe customer feedback as a language of appreciation.
On a ship, captains keep a consistent log that records navigation information, voyage details, maintenance updates, supply status, and other significant events. These logs document the ship’s history and provide guidance on troubleshooting problems. Customer reviews do the same. Every review, testimonial, or bit of feedback becomes a modern-day expedition log.
November 2025 Marketing Events
- Women's Mastermind- November 12th & 26th | 9:00am - 10:00am
- EOA- November 18th | 12:00 pm - 4:30 pm
- ConnectShare- November 20th | 8:30 am - 11:00 am
- Utah Marketer’s Group- November 26th | 10:30 am - 1:00 pm
Marquee Body & Paint Case Study
Marquee Body & Paint has been a trusted name in collision repair, earning loyal customers through word of mouth and years of reliable craftsmanship. Even companies with the best reputations need to be seen to grow. Marquee built their website using Squarespace, which didn’t draw much traffic, and slowed them down – literally.
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