Posts by Brooks
Make Holiday Memories for Your Customers With Five Senses Marketing
Initiate a breathtaking customer experience with an immersive holiday environment. The trick? Pay attention to all five senses. During “the most wonderful time of the year,” people crave more than just transactions; they want to make memories with their loved ones. How can you, as a business owner, make holiday interactions with your brand not…
Read MoreA Feast of Flavors: Archetypes Determine Brand Personality and Brand Voice
Every brand has its flavor. What’s yours? Over the years, at your Thanksgiving feast, each family member has developed a specialty. You know Sam will be standing at the smoker, infusing that luscious turkey with just a hint of hickory. You’ve never tasted anything that compares to Nick’s homemade cornbread stuffing and buttery rolls. Each…
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