Your Archetype Results

For each narrative, the website design can incorporate elements that reflect the brand's archetype and story.

• Visuals and Imagery: Use imagery that resonates with the archetype's qualities and the narrative's journey. For example, explorers might feature open landscapes, while heroes might use bold and powerful imagery.
• Tone and Language: The copy should reflect the voice of the archetype and the narrative's stages. A Jester might use playful and witty language, whereas a Sage would use insightful and thoughtful prose.
• User Journey: Design the website's user journey to mirror the narrative structure. For a Rags to Riches story, you could guide users from understanding the problem (rags) to discovering your solution (riches).
• Interactivity and Engagement: Use interactive elements to involve the user in the story. For instance, an Explorer brand could include interactive maps or exploration games.
• Testimonials and Case Studies: Share customer stories that align with your narrative and archetype. For a Caregiver brand, testimonials could focus on how the brand supported or nurtured the customer.

By thoughtfully integrating brand archetypes with storytelling formulas, websites can draw in the audience, keeping them on the edge of their seats.