Marketing Magic
Featured Article
The Magic of Marketing
Written by Brennan Johnson
When I was in high school, my family decided to go on a vacation to Disney World, and with any trip like that, you think the draw would be the castle or the rides. Not around here, partner; there is this lovely little place called Epcot where you can see firsthand a little snapshot of cultures around the world. I remember my grandpa going into this little bakery in the Norway Pavilion, and to my utter disbelief, this small man came out of this hole-in-the-wall shop with 15 orders of school bread. To this day, I do not know how he didn't drop a single one. He passed them out to all his grandchildren, sneaked a couple into his bag, and we went about our merry way.
From Isolation to Insight:
How EO Transforms the Entrepreneurial Journey
Written by Sarah Johnson
Would you agree that the accomplishments and sorrows of owning a business cannot be replicated in any other environment? I would argue that every business leader, including myself, has experienced exquisite highs and devastating lows during the lifetime of their company—and quite often, we do it alone. Confessing a financial loss may irrevocably interrupt the trust you’ve built with customers; celebrating a huge sales win may trigger feelings of unmerited entitlement in employees. Where can an entrepreneur go to truly share the burden and the joy of owning a business?
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