ScaffoldMED Website Case Study
ScaffoldMED Creates a Scalable Backbone for Medical Practices
Smoothing Out Operational Friction
Dr. Rush and his team understood firsthand how medical practices function behind the scenes. They grew Arthritis Knee Pain Centers (AKPC) into a national healthcare operation. However, across locations and teams, they saw the same obstacles surface repeatedly. Disconnected vendors, bloated back-office systems, and operational complexity slowed clinicians down. Each solution seemed to fix one problem while creating another. Out of necessity, AKPC’s real-world experience forced them to solve their routine breakdowns.
They created a new, proprietary platform designed to unify operations, technology, and strategy, and called this product ScaffoldMED. They knew other practices could benefit from what they offered. To clearly introduce it to the market, they needed to define their new B2B brand with language that matched a more professional audience. It had to differentiate itself from its B2C roots at AKPC. This digital foundation had to grow alongside the platform itself.
From Vision to Market
JamboJon partnered with ScaffoldMED to translate their operational back-office framework into a market-ready brand experience. We worked closely with their technical and leadership teams to uncover the true benefits behind each service and articulate them clearly. Rather than starting from scratch, we kept the ScaffoldMED brand in the same visual family as AKPC, leveraging existing assets where it made sense, while distinctly shifting the voice to a more experienced, credible, authoritative voice that appealed to medical professionals. The website now portrays ScaffoldMED as the unifying backbone for medical practices.
- Defined a distinct B2B brand voice aligned with a Sage brand archetype
- Simplified complex operational systems into clear messaging
- Designed a scalable website framework that can grow with the product
- Unified visual content for AKPC and ScaffoldMED
- Implemented analytics and conversion tracking to support growth
Key Features:
Brand Voice
We repositioned the ScaffoldMED brand with a Sage-driven voice that conveys an educated, authoritative perspective. Other medical leaders look to ScaffoldMED as a mentor and the voice communicates the value they offer.
Scalability
We made ScaffoldMED’s complex offerings easy to explore, customize, and adopt. With a website focused on core services, you can decide whether your practice needs piecemeal support or a fully operational, united system.
Tracking
We put the nuts and bolts in place so the ScaffoldMED website can grow. We added contact workflows, conversion tracking, clear contact points, and engagement paths for customers who expect more from the brand.
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