JamboJon Newsletter
Marketing Madness
Welcome to March, my friends! We’ve shoveled our way through 28 days of February snow only to arrive at this “Marketing Madness” edition of JamboJon’s newsletter, The Compass. You probably have your college basketball bracket set, and a couple wagers on the table for the taking. In the spirit of March Madness, our feature article breaks down the “Sweet 16” fundamentals of digital marketing – what strategies to put in play and the pitfalls to avoid. To round out your competitive edge, settle into the locker room for a halftime pep talk with our article, “The Luck of Underdogs.” (Spoiler: Marketing isn’t just luck.)
I know you’re eyeing that mound of nachos on the table, but before you dive in, pull out your calendar. At JamboJon, we try to create valuable connections and professional opportunities for you within the community. I’d love to see you at one or more of our several upcoming events! We’re planning a weekend warrior retreat in the spring to design your own website. You are also invited to join our monthly backlink party! This free event will increase your organic traffic through a cluster of backlinks. Check out our online calendar for details. Last but not least, we shine the spotlight on the latest JamboJon case study for Spectrum Recruiting. The transformation is definitely applause worthy. So, claim your favorite spot on the couch, pump your fist and. . . let’s go!!
Warmly,
Sarah Johnson, Co-owner of JamboJon
Featured Article
The “Sweet 16” Fundamentals of Digital Marketing
Welcome to Selection Sunday - where you get to pick your dream marketing team for the 2025 Business Championship! 16 powerhouse marketing strategies have earned their spots in this year’s picks. If you’re just learning the fundamentals of the digital marketing game, these contenders will help you build a strategic plan with real results.
Like any basketball team in March Madness, you bring a unique skill set to the tournament. Recognize that each of the 16 marketing strategies has its own strengths and weaknesses. Knowing how (and when) to play them determines whether your marketing campaign makes it to the championship, or gets knocked out in the first round. Let’s break down the bracket:
Small Business Marketing Strategies
The “Luck” of Underdogs: Small Business Marketing Strategies Pull out your brackets, my friends, March Madness loves a good upset! Every year, a low-seeded team storms into the NCAA basketball tournament and knocks out a fan favorite. Viewers love an underdog! We chuckle when oddsmakers bleed money as a result of it. But is the win simply a lucky break or something more? The golden answer applies to college athletics, but also to small business marketing strategies and entrepreneurs who must…
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March 2025 Marketing Events
- Women's Mastermind- March 12th & 25th | 9:00 am - 10:00 am
- Lunch & Learn with Jake Baadsgaard- March 12th
- Lunch & Learn with Amy Kendall- March 18th
- Backlink Party- March 19th | 10:00 am
- Own Your Expertise- March 27th | 10:30 am - 1:00 pm
- ConnectShare- March 27th | 8:30 am - 11:00 am
- Weekend Warrior Website Workshop- Spring 2025
Spectrum Recruiting Case Study
To navigate uncharted waters, deep sea explorers must bear crushing pressure against their craft, limited visibility, and the darkest depths of the unknown. Do you know who else has to navigate difficult challenges like these? For business owners, like Spectrum Recruiting Solutions, these challenges were all too real and weighed heavily on them, preventing them from moving forward. They needed an updated website that reflected their expertise. Above all, they wanted to showcase niche resources for both job seekers and hiring managers in the engineering and manufacturing fields.
Make an Annual Marketing Plan in 20 Minutes
Sarah Johnson, Co-Founder of JamboJon teaches how to build a marketing strategy with the help of AI. Class was originally taught to a group of alumni from Goldman Sach's 10,000 Small Business at Silicone Slopes, in Lehi, Utah.
Check out Steven Heumann's New Book
Long time client of JamboJon, Steven Heumann, has a new book that was just released! “Write to Lead. The Secret to Becoming the Go-To Leader in Your Industry.”
Steven has written ten sci-fi novels. He’s spent 20 years filming stories for tv, and business promotion. Now he’s taking his expertise as a writer and helping business leaders like you tell their story through ghost writing. Out of all the videographers and business owners we refer business to, Steven’s ability to capture stories and bring the adventure of living to film most closely aligns with JamboJon’s core mission for telling great stories. We are so thrilled for Steven and looking forward to attending his upcoming workshop March 27th. You can buy a copy of his book here!
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