Tips for Using Video On Your Website

Black business owner creating video content for his website

Tips for Using Video On Your Website

People Know the Difference

AI is everywhere. You can’t miss it. Whether you’re scrolling through Instagram, browsing your favorite website, or even Googling a random question, chances are an AI video could pop up in front of you. AI fuels a good chunk of online video content. But guess what? People can tell when that video lacks the human touch. If you want your website’s video content to actually convince, convert, and connect, you need to know how you use it.

Some Tips to Make Video Work FOR You, Not Against You

1. AI Can Be Fast, But It’s Not Always the Best Choice

Let’s be real. AI is a game-changer for video production. It generates content quickly, slashing the time it takes to create a video from weeks to minutes. But there’s a cost. Most AI-generated videos rely heavily on generic stock footage, robotic voiceovers, and filler content that misses the mark.

If you need a quick explainer video or background visuals, AI can be a useful go-to. If you’re trying to build trust, tell a story, or drive action, human-made videos will always be more potent. Human touch makes all the difference in the images, the words, the pacing, and the overall feel of the video.

2. Answer Real Questions Using Video

Google and other search engines gather information for AI responses differently now. They pull information from everywhere, not just written content like blog posts or well-formulated articles. What does that mean for you? Your video content can be just as valuable as your written content when it comes to answering common questions, explaining a service, or showcasing your expertise.

Think about the questions your customers already ask and create video content that directly answers them. Short, informative videos provide quick solutions and are GOLD when it comes to engagement and SEO.

3. Get to The Point. Fast!

With a trend in shrinking attention spans, your video must hook viewers in the first few seconds, or they’re gone. Keep in mind:

- For home page videos: Should clock in under 60 seconds. Make sure they quickly convey your brand’s message.

- For explainer videos: 1-2 minutes is usually the sweet spot.

- For social media or ads: The first 3-5 seconds needs to be attention grabbing.

4. Make It Look and Sound Professional

You don’t need a hefty Hollywood budget, but your video should look like you actually put thought into it. A shaky, poorly-lit, low-quality video makes your business look unprofessional. You can easily improve quality when you:

- Use good lighting: natural light works wonders.

- Invest in decent audio: bad sound distracts more than bad visuals.

- Frame your shots well: avoid awkward angles or too much empty space.

5. Use Video to Build Trust, Not Just to Sell

Customers buy from people they trust. Whether that person is a neighbor or an influencer, it doesn’t matter. You can build trust through utilizing video. The key here is to connect, not sell. Just remember to be real.