Scaling to New Heights With Rozay Golf
Every Entrepreneur Has a Mountain to Climb
When you first start a business, you place yourself, figuratively, at the foot of a mountain, staring up towards the top. You set off, trailblazing a climbing route with excitement, grit, and uncertainty. You must find solid footing each step of the way. You constantly juggle speed with stability, and ambition with practicality to remain viable in the marketplace. As you respond to the needs of your customers, you alter your business model, adjusting and tweaking as you go. Over time, the tools may change. You may switch to a different direction. Regardless, you need a reliable route, complete with anchors you can trust.
Rozay Golf came to JamboJon at the very start of their entrepreneurial climb with zero online infrastructure. They plan to open the doors to their state-of-the-art indoor golf club in a few months. They needed a website, a shopping cart, a brand identity, and a customer-ready physical space – all from scratch. More importantly, they needed a digital route that could anchor them to the community and support their long-term goals – and they needed it fast.
The Route Matters!
In sport climbing, the bolts keep you in line with where you need to be. The Rozay Golf website needed a secure foundation, fast deployment, and flexibility for growth. Due to time constraints, we had to launch and test the site simultaneously – while real customers were already placing orders. That meant adjusting anchors mid-climb. Their chosen shipping software wasn’t compatible with WooCommerce, JamboJon’s chosen plugin for e-commerce shops. Originally built for Wix, their shipping software clashed with WordPress. We used a third-party plugin and did some heavy route-finding to make the systems communicate.
Meanwhile, their content required careful route-mapping. They experimented with multiple versions to discover their unique brand voice. With a brand so fresh and visual, the imagery needed to match. We supplied bold product images and mockups to help clip onto the right tone and aesthetic. When our clients didn’t know which direction to pursue, we pointed out the options and helped place the right anchors.
- Provided a scalable website that could be launched quickly
- Launched and tested the site while taking merchandise orders.
- Installed a 3rd party plugin to assist the shopping cart
- Planned and prepared content unique to their brand voice
- Offered images and mockups to hold the place for custom imagery
Key Features
Trademarked Tagline
Rozay Golf’s in-house slogan, “Stay Saucy,” grew into more than just a tagline. It means, “the epitome of style.” You can see that it is woven through the website, keeping the voice bold and playful.
Lifestyle Photography
If you’re a true golfer, you can appreciate the authentic lifestyle photography used as a focal point on the site. Every image reflects Rozay’s clean aesthetic and confident personality.
Golf-Centric
Design
Experience the Rozay Golf website with the movement, angles, and color palettes that echo the energy of a round of golf. Fresh greens and bold typography make you feel like you’re there, leaning on your golf cart.
Gallery
