Finding a New Digital Campground: How Leaf Specialty Tax Consultants Rebranded and Expanded
Find a New Base Camp
Imagine a campground you’ve visited your entire life – your favorite spot by the lake, the trails you know by heart, the firepit where you toss your paper plates. The campground closes. . . Now, you have to find a new place to camp, a place that still feels like home, but works for you moving forward. Leaf Speciality Tax Consultants found themselves in a similar situation. Their core service of Research and Development tax credit took a turn because of regulatory changes. Their business evolved into a different market providing traditional CPA services to business leaders and families. They needed to rebrand and expand their services, on relatively new terrain.
Unlike a fresh start in a wide, open meadow, this project required working within an existing framework. The existing site felt clinical, more like a tax manual than a refuge for business owners looking for help. With just one image and walls of dense text, their visitors struggled to connect. JamboJon needed to humanize the site, improve usability, and create a digital space that felt both familiar and refreshing.
“We hired Jambojon to help us with some of our rebrand and marketing.
As an owner, I really don’t like marketing because it seems like you can never quantify the results, But Sarah and her team did an amazing job with explaining how and why we needed to do each part of the analysis and work.
While there are plenty of bills as business owners that we don’t want to pay, this was one where I was happy to pay it because I knew that the value they provided was worth the cost!" - Adam Farnsworth, LEAF
Built For the Long Haul
Just like using familiar camping gear in a brand new location, we kept Leaf’s existing content, but restructured it for better usability. Our team had to map out a new design and programming approach, balancing creativity within constraints. Elementor’s limitations forced us to custom-code key sections, increasing the development time investment, but ensuring a polished result.
Visitors can now browse with ease, connect with the brand, and find the answers they need quickly. Ultimately, for Leaf Tax Consultants, putting stakes in the ground on a new website and rebrand proved to be the best strategy to reflect the new services they offer.
- Broke down large blocks of texts into scannable sections with clear headings.
- Selected warm, personable visuals that encourage engagement with the visitor.
- Custom-coded sections to allow for greater design flexibility.
Key Features:
Scannable Format
Overwhelming text blocks transformed into easy-to-read sections with clear headers, subheadings and icons. Now, you can find exactly what you need without slogging through tons of information.
Strategic Imagery
Did you know that you connect with images more rapidly than text? Great images draw in the user, and polished content finishes telling the story and compelling action by the reader. Carefully selected visuals humanize the site and direct your eyes to the valuable content.
FAQ Section
If you’re not a financial guru, you probably have a lot of questions about strategy, taxes, and the laws. We included a robust FAQ section designed with you in mind. The collapsible menus make it far more digestible than an exhausting list of questions.
Gallery
