As an entrepreneur, you might start your business borrowing tools and templates you inherited from someone else. The painted walls in your store clash with your logo colors, or your website works well enough, but puts users to sleep. Neither reflects the voice, purpose, or the vision of your brand. It’s like rowing in someone else’s canoe. You’re moving forward, but not necessarily at the pace, or direction you want to go. You’re stuck following someone else’s rhythm and route.

That’s where Sybrina Kenbry found herself. Her functional website had serviced her lending company for a time, but no longer reflected the tone or customer experience she wanted for her current brokerage. The flat, generic content lacked emotion. No strategy on her site left users confused where to find information. Kenbry refused to continue rowing with someone else’s crew. Like any solitary paddler easing into new waters, Kenbry needed more than just a sleek canoe, she needed a navigator. JamboJon became that co-navigator. To set out solo, she needed to find her own voice. It required her to make strategic decisions and finally take control of the oars.