A custom website attracts new clients, but it can also boost your business as you search for quality potential candidates to join your team. It’s like business leaders stand at the water’s edge, fishing pole in hand. With the right lure, the ideal location, and the perfect timing, they catch and retain incredible employees. Many companies crowd the water, casting their lines, each one trying to stand out. They promise a unique work experience, growth, and purpose. But simply dropping bait into the stream doesn’t guarantee a bite. Magnetism requires more than a bulleted list of job perks. Otherwise, you business leaders go home empty handed.

UMC, Inc, a multi-generational HVAC and plumbing company, specializes in large, multilevel construction projects. They built their reputation on integrity, family values, and the kind of culture that employees stick around for. But their website needed to focus less on client projects and more on reeling in the right crew. They envisioned a masculine redesign that put their employee experience front and center. No client-facing sales funnels needed. They wanted a hiring beacon, a site that showcased their paid training, generous benefits, and upward mobility.