Archetype Quiz Archetype Quiz At JamboJon, we believe that a deep understanding of your own business is the cornerstone of successful online presence. Before embarking on the journey of creating a website, it's crucial to thoroughly comprehend the unique value your business brings to the table and the problems it solves for your clients or customers. Our archetype quiz is designed to guide you through a reflective process that unveils the essence of your business. By delving into your business's core identity, we can craft a website that not only resonates with your target audience but also effectively communicates the solutions you offer. This strategic approach ensures that every aspect of your website – from design to content – aligns seamlessly with your brand, fostering a powerful connection with your audience and driving meaningful growth for your business. How would you describe the values and message of your brand? (Choose 3) Simplicity, goodness, and purity. Freedom, adventure, and discovery. Wisdom, knowledge, and intelligence. Bravery, courage, and strength. Rebellion, independence, and nonconformity. Transformation, change, and miracles. Relatability, friendliness, and approachability. Sensuality, romance, and passion. Humor, playfulness, and lightheartedness. Nurturing, compassion, and generosity. Innovation, imagination, and creativity. Leadership, authority, and control. Next How would you describe your target audience? (Choose 3) People who value simplicity and purity. Adventurous individuals seeking new experiences. Intellectuals and knowledge seekers. Strong and ambitious individuals. Nonconformists and rebels. Visionaries and those seeking change. Everyday people looking for relatable brands. Romantic and passionate individuals. Fun-loving and carefree individuals. Those who prioritize helping and caring for others. Innovators and creative thinkers. Individuals seeking quality and luxury. Next What emotions or feelings do you want your brand to evoke in customers? (Choose 3) Innocence, joy, and optimism. Excitement, curiosity, and inspiration. Wisdom, trust, and confidence. Motivation, empowerment, and heroism. Rebellion, freedom, and empowerment. Wonder, awe, and enchantment. Warmth, trust, and familiarity. Desire, passion, and intimacy. Laughter, amusement, and entertainment. Comfort, empathy, and support. Imagination, creativity, and inspiration. Authority, trust, and status. Next How does your brand differentiate itself from competitors? (Choose 3) By being wholesome and family-oriented. By offering unique and adventurous experiences. By providing authoritative and knowledgeable insights. By showcasing bravery and pushing boundaries. By challenging norms and being unconventional. By creating innovative and transformative products/services. By being down-to-earth and relatable. By appealing to senses and creating a sensual experience. By using humor and being entertaining. By demonstrating care and giving back to society. By fostering creativity and pushing boundaries. By being a symbol of excellence and leadership. Next How would you describe your brand's visual identity? (Choose 3) Clean, simple, and bright. Bold, adventurous, and rugged. Professional, sophisticated, and intellectual. Strong, powerful, and sleek. Edgy, rebellious, and unconventional. Magical, imaginative, and captivating. Friendly, approachable, and inclusive. Elegant, romantic, and luxurious. Playful, colorful, and vibrant. Warm, caring, and nurturing. Modern, innovative, and sleek. Polished, refined, and prestigious. Next What would you say is the primary purpose of your marketing and advertising campaigns? My product or service protects customers from a threat (physical, digital, financial, etc.) I inspire my customers to overcome challenges and emerge stronger. I convey joy & improvement in the quality of life through a light-hearted tone. My brand exudes a feel-good vibe. I am desperately trying to encourage immediate action to avoid potential disasters or losses. My product or service requires a significant investment of time, effort, or money, and I want them to value the effort/cost. I offer a hopeful message that my target audience can change their situation. I guide my customers through navigating challenges, and help them achieve their goals. Next Is your brand currently undergoing a rebrand or attempting to reposition itself in the market? Yes No Next What kind of emotional connection would you like to see from your advertising/marketing? I want to connect with my customers in a way that builds a lasting, long-term relationship. I want compelling customer stories (before/after) to inspire new customers to take action. I want to focus on the satisfaction of achieving ONE goal or objective . Emotion is crucial to my message! That ‘punch to the gut’ emotional response will call my customers to action. I want to keep everything positive in my messaging, showing that good things will come. My message resonates with clients who want personal change. I want to expose a specific threat to my customers’ happiness. Next Do you see your brand as a disruptor or revolutionary in your industry? Yes No Next If a customer chose your company, product, or service, how would you describe their journey? I am a mentor who will lead my client on a journey of learning, growth, or discovery. I solve a major problem for my clients that will lead to dramatic transformations. What I offer improves someone’s personal life and enhances a sense of community. I aim to spur dramatic change and prevent serious negative outcomes. My product/service appeals to a wide audience, to families and general consumers, to help solve frustration, and increase satisfaction. I gear my product/service to those who want a complete transformation. A new beginning. A second chance at life. I champion my clients as they challenge an outdated standard or competitor. I’m in their corner. Name * Name First First Last Last Phone Email * Get Quiz Results If you are human, leave this field blank. Δ
