As an entrepreneur, once you launch your small business, your online systems settle into a routine. It feels like riding a familiar bike down a well-used trail. The smooth ride gives you space to focus your attention on more pressing concerns. At some point, the trail grows unpredictable. You’ve got the right equipment (your brand, your content, your goals), but the path underneath your wheels gets too rocky. Slow page loads, hosting issues, or outdated backend systems can affect performance. Suddenly, what used to work. . . doesn’t. If you have invested in a solid website structure, you don’t always need to reinvent the wheel. Just find a better trail.

In early 2025, cMac Contracting found themselves in a similar bind. They didn’t need a site overhaul. They didn’t need a rebrand. They just needed a website that worked better. They struggled with hosting reliability and their digital home no longer matched the level of professionalism they brought to their industry. They needed to move the site to a better host without changing the customer experience. Like any trail switch, there were a couple bumps along the way.