Standing on the Edge,
Unable to See the Next Step
Fears and Delays
As a business owner, you can’t always anticipate the results of the decisions you make. You gather all the data and make the most informed decision possible, but really, you don’t always know what will happen. For Dawn Pettit, the founder of Simply Dawn, the path to launching her website felt like standing on the edge of a mountain, harnessed and ready for a climb, but she couldn’t see the next step. Already running a successful spa, she feared the unknown that came with taking her business online. Would she be overwhelmed by too much demand? Could she manage the influx while maintaining her personal touch with clients?
The hesitation to launch wasn’t about technology; Dawn wanted her website to do it all. It allowed clients to book appointments, buy products, and stay connected. But she was held back by the thought that once the site was live, it would be set in stone.
"Thank you SO SO much - I am over the top excited to *finally* move forward with this!! It’s been a long time coming!! You’re the best!! 💛💛💛”
- Dawn Petit, Simply Dawn Owner
Not Going to Fall
What Dawn didn’t know was that she was anchored in place by professionals. She wasn’t going to fall or fail. We worked with Dawn to help her see her website as an ever-evolving part of her business. The site didn’t need to be perfect or permanent–it could grow, adapt, and change just as her business does. This reassurance helped her take that next step.
In the end, we crafted a flexible space where her clients could stay connected with her brand and that updates and changes could be made as her business evolved. Her once-daunting climb to launch became a successful leap into the unknown, knowing that she’s fully supported along the way.
- Guided her as we created a customized design.
- Created a content strategy that highlights her extensive training and passion, while ensuring the site is mobile friendly and easy to update.
- Addressed valid fears and concerns about the launch
- Updated any outdated tech
- Made her online space flexible so it can evolve with her business
Key Features:
Original Content
When you plan a visit to the spa, you might have questions about the services offered. The Simply Dawn website houses a wealth of information and detailed explanations of the procedures. Each needed to be worded correctly.
Menu Flyouts
Sometimes you need to integrate business-specific software on your website. We helped Simply Dawn incorporate that software and used a lot of flyouts. This allows her clients to purchase a product or book a service without navigating away from the page.
Stunning Imagery
When you’re in a spa, you feel calm. You notice the music playing at low levels and soothing, natural images line the walls. Dawn’s website design reflects the calming experience you’ll have at her spa.
Gallery
